Snake oil is originally a cure-all elixir which meaning shifted into a frequent usually deceiving means of persuasion, although it has not been invented nowadays. Snake oil is offered as an unfailing cure for everything under all circumstances for example to promote and sell products. A promise to satisfy all your needs and wants that stands behind it is powerful but exaggerated and usually false. Snake oil has become a marketing tool used to propel sales and consumption. In fact, snake oil trick is about pulling the wool over people's eyes, especially those who are naive, unaware and prone to fraud.
What can be snake oil? Anything like some modern ideas which come up, retain for some time feeding temporary moods, thirst for knowledge, effectiveness and appetites for novelty and then fade away like multitasking praised and gradually debunked, abundance displaced by simplicity. There can be material things like anti-aging cosmetics, washing liquids and powders that promise you to clean home and equipment themselves without effort and manual work, pills which kill pain immediately, take away a feeling of discomfort in your body even if you deserve it as a result of overeating, and ensure you an instant sense of physical and emotional well-being. But one must wonder if there is really a remedy to all problems. Nothing worth having comes easy but requires time, willpower, dedication and effort.
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